How LeadGlam Works
Everything you need to create beautiful fitness assessments that educate prospects and qualify leads.
A front-of-house assessment platform for fitness businesses
LeadGlam sits at the very top of your funnel — before sales calls, before onboarding, before programs. It's how you educate, attract, and qualify the right people before they become clients.
LeadGlam Assessment
Educate, engage, and qualify prospects with value-first assessments
Sales Calls
Talk to qualified, warm leads who already know you
Onboarding & Programs
Start working with clients who chose you
Create and share in 5 simple steps
Choose an assessment template
Start with a proven template like Macro Calculator, Fitness Level Quiz, or Program Selector.
Customize to your brand
Add your logo, adjust colors, tweak copy, and personalize the call-to-action to match your business.
Share your link
Put it in your Instagram bio, website, email signature, or run ads to it. Works anywhere.
Prospects complete the assessment
They get immediate value (a macro estimate, fitness score, or personalized recommendation) in exchange for their info.
You get qualified leads with context
Every submission includes their goals, experience level, readiness, and a "Glam Score" indicating fit.
A simple value exchange that works
Assessments aren't just lead magnets — they're the start of a real relationship. You give value first, they give you context in return.
What They Get
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Immediate personalized results
Macro targets, fitness scores, or program recommendations
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Expert guidance and education
Learn what they need before they buy
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Beautiful, mobile-friendly experience
Feels premium, not like a form
What You Get
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Qualified, engaged leads
People who took action and engaged with your content
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Rich context about every prospect
Goals, experience, readiness, and fit — not just an email address
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Trust and positioning
You've already demonstrated expertise before the first call
The result?
More engaged leads, better conversations, and higher conversion rates — because you're attracting people who already see your value.
Higher engagement than basic forms
Completion rate on mobile
Qualified leads with context
Customize to match your brand
Make every assessment feel like yours without building from scratch.
What you can customize
- Logo and branding
- Colors and fonts
- Copy and messaging
- Call-to-action button
- Unit preferences (lbs/kg, in/cm)
- Lead capture fields
What stays consistent
- Core questions and logic
- Calculation formulas
- Assessment flow
- Mobile responsiveness
- Technical infrastructure
Every lead comes with context and a Glam Score
You'll never look at a cold email address again. Every submission includes rich information about the prospect and their fit for your services.
What you get with each lead:
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Contact information
Name, email, phone (optional)
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Custom fields you define
Examples: Budget range, start date preference, program interest, training experience, dietary restrictions, etc.
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Assessment responses
All their inputs and answers to assessment questions
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Calculated results
The personalized result they received (macro target, fitness score, or program recommendation)
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Glam Score
A 1-100 rating indicating their fit and readiness based on their responses — so you know exactly who to prioritize
The Glam Score: Know exactly who to prioritize
Not all leads are created equal. The Glam Score analyzes every assessment response to give you a 1-100 rating that tells you how ready, qualified, and aligned each prospect is with your services.
Stop wasting time on cold leads
Focus your energy on prospects with high Glam Scores who are most likely to convert
Data-driven qualification
Based on goal clarity, engagement level, readiness indicators, and fit signals
Follow up faster and smarter
Reach out to hot leads within minutes while they're still engaged
"The Glam Score changed everything. I used to spend hours on discovery calls with people who weren't ready. Now I know exactly who to call first."
— Fitness coach using LeadGlam
Share assessments anywhere
Instagram Bio
Perfect for creators and influencers
Your Website
Embed or link from your site
QR Codes
Print and display in-gym
Paid Ads
Use as a Facebook/Instagram ad landing page
Integrations to fit your workflow
Export data to CSV, connect to Zapier to sync with your CRM, or integrate with any of 6,000+ apps for custom workflows.
CSV Export
Download all your lead data anytime. Own your data forever.
Zapier Integration
Automatically sync leads to your CRM, email platform, or 6,000+ apps.
Webhooks
Push lead data to your custom systems with real-time webhook notifications.
Popular integrations via Zapier:
Ready to create your first assessment?
Start with a proven template and start collecting qualified leads in minutes.